Horizon Website Services Agreement
Horizon Business Operations, LLC · horizonbusinessops.com · contact@horizonbusinessops.com
Version v1.0 · Last updated October 10, 2026
This Horizon Website Services Agreement (the "Agreement") is between Horizon Business Operations, LLC, a New York limited liability company ("Horizon," "we," or "us"), and the business that accepts it at checkout ("Client" or "you"). It takes effect on the date Client accepts it (the "Effective Date").
Plain-English summary (the full terms below control): You pay for your website setup package in full up front, and your monthly plan is charged automatically each month. You can cancel your plan at any time in the billing portal. Cancellation takes effect at the end of the month you have already paid for. While you are an active client, we run your domain, hosting and site code and pay the costs to keep your site online. If you leave with your account paid in full, you can ask us to transfer your domain and give you a copy of your site. You always own your own content, logos, photos and business data.
1. How This Agreement Works
1.1 Parts of the Agreement. The Agreement consists of (a) these terms; (b) Schedule A (Website Packages and Monthly Plans); (c) Client's Order Details; and (d) any Custom Development Quote Client accepts. Order Details means the package, plan, price, and start date shown on Client's Horizon checkout page, Stripe receipt, and subscription in the billing portal, all of which are incorporated by reference.
1.2 Order of precedence. If the documents conflict, they control in this order: (1) a Custom Development Quote, for that project only; (2) the Order Details; (3) Schedule A; and (4) these terms.
1.3 Key definitions.
- "Client Content" means text, logos, trademarks, photos, videos, and other materials Client (or someone on Client's behalf) provides to Horizon.
- "Client Data" means Client's business records and information about Client's customers, leads, and contacts (for example, names, phone numbers, and email addresses) that Client provides or that are collected through the Services.
- "Managed Accounts" means the domain registration, hosting, website platform, business email, code, and automation accounts that Horizon opens or holds to deliver the Services.
- "Client Accounts" means accounts in Client's own name, such as Client's Google Business Profile, Facebook and Instagram accounts, and payment accounts.
- "Horizon Materials" means Horizon's templates, themes, code libraries, designs, workflows, automations, prompts, configurations, documentation, and know-how, whether created before or during the Agreement, other than Client Content and Client Data.
- "Third-Party Services" means products and platforms provided by others, including Google, Meta (Facebook and Instagram), Stripe, hosting providers, domain registrars, email and text-messaging providers, automation platforms, and AI providers.
- "Hourly Rate" means $199 per hour, billed in 60-minute increments with a one (1) hour minimum per request or task.
- "Paid Period" means the monthly billing period for which Client has already paid.
- "Billing Portal" means the billing portal linked from your Horizon client portal.
2. Checkout Acceptance
2.1 How Client accepts. Client accepts the Agreement by checking the box labeled "I agree to the Horizon Website Services Agreement" at checkout and completing payment. A Custom Development Quote is accepted when Client pays its deposit online.
2.2 Electronic acceptance is binding. Electronic acceptance is as binding as a handwritten signature under the federal ESIGN Act and New York's Electronic Signatures and Records Act. The person accepting confirms that they are authorized to bind Client.
2.3 Records. Client's Order Details, receipts, and subscription details are available in the Billing Portal. Horizon keeps a record of each acceptance, including the version of this Agreement accepted.
3. Services
3.1 What Horizon provides. Horizon provides website services: the website setup packages and Custom Development described in Schedule A, and the monthly website plans that host, secure, maintain, and support Client's website, including the review-request, social-sharing, Google profile, and automated-workflow features included in those plans (the "Services"). Fees are a one-time setup fee plus a recurring monthly plan fee.
3.2 Scope. Horizon will perform the Services described in Client's Order Details and Schedule A. Anything not described there is out of scope. Horizon will do out-of-scope work only after Client approves it in writing (email is enough), and will bill it at the Hourly Rate or under a separate quote.
3.3 Change requests. Either party may ask to change an order. Horizon will tell Client how the change affects price and timing. A change becomes binding once both parties agree to it in writing (email is enough).
3.4 Helpers. Horizon may use employees, contractors, and subcontractors to perform the Services. Horizon remains responsible for their work and requires them to keep Client's information confidential.
3.5 Timelines. Project dates are good-faith estimates. If Client is late providing content, access, or feedback, timelines move accordingly.
4. Website Setup Packages
4.1 Packages and prices. The current setup packages and prices are listed in Schedule A: Starter Site ($697), Professional Site ($2,997), and Custom Site (from $5,500). Optional add-ons are Local Business ($497) and Social Media ($397).
4.2 Paid in full up front. The full setup fee is due at checkout. Work starts only after payment is received.
4.3 Revisions. Each setup package includes two (2) rounds of revisions. A round is one consolidated set of feedback that Client sends at one time, and Horizon may combine scattered feedback into one round. Revisions are changes to the agreed design and content. New pages, new features, and a new design direction are change requests under §3.3. Additional revision rounds are billed at the Hourly Rate ($199 per hour, one-hour minimum).
4.4 Client deadlines, approval, and inactivity.
- Response and content deadlines. Client will respond to Horizon's questions and requests within 7 days. Client will provide requested content and revision feedback within 14 days of Horizon's request.
- Approval if no feedback. If Client gives no feedback within 14 days after Horizon delivers a draft, design, revision, or finished site for review, that delivery is deemed approved and counts as a completed revision round where applicable. Horizon will email Client before launching a site that was deemed approved.
- Inactivity. If Client misses these deadlines, Horizon may pause the project, and restarting may require rescheduling. If Client is inactive on a project for 60 days (no required content, access, feedback, or approvals), Horizon may close the project by email notice. A closed project's setup fee is earned and is not refunded, and reopening the project may require a new purchase.
4.5 Launch requires a Monthly Plan. A website is published, and stays online, only while Client has an active Monthly Plan of at least the level shown for that package in Schedule A (see §6.5).
4.6 Setup fee refunds. If Client cancels by email before Horizon begins work, Horizon will refund the setup fee minus 5% to cover payment-processing fees. Once Horizon begins work, setup fees are non-refundable, including when a project is closed for inactivity under §4.4. Work begins when Horizon starts any project task, such as a kickoff call, planning, design, account setup, or content preparation.
5. Custom Development
5.1 Quotes. Custom Development projects start at $5,500. Each Custom Development Quote sets the scope, milestones, price, estimated timeline, and the number of scheduled review sessions (review rounds) included.
5.2 Deposit. A deposit of at least $2,500 (or the amount in the quote, if higher) is due before work begins and is credited toward the project total. If Client cancels before work begins, Horizon will refund the deposit minus 5% for payment-processing fees. The deposit is non-refundable once work begins.
5.3 Milestone billing. Horizon invoices by milestone as the work proceeds, as set out in the quote. Milestone invoices are due upon receipt and are charged to Client's payment method on file or paid through the Stripe invoice link.
5.4 Balance before launch. The remaining balance is due at final approval and must be paid in full before the site goes live.
5.5 Review rounds. Additional review rounds beyond those in the quote are billed at the Hourly Rate ($199 per hour, one-hour minimum). Out-of-scope requests are handled as change requests (§3.3). Section 4.4 (deadlines, approval, and inactivity) also applies to Custom Development deliverables.
5.6 Plan requirement. Custom Development requires an active Partner plan, or a Partner-Pro plan when the quote says the build is more complex, for as long as Horizon hosts or maintains the work.
5.7 Early termination. If a Custom Development project ends before completion for any reason other than Horizon's uncured material breach, Client will pay for completed milestones plus work performed on the current milestone at the Hourly Rate. The deposit and any amounts already paid are credited against that total.
6. Monthly Plans
6.1 Plans. The current Monthly Plans are Essentials ($149/month), Partner ($249/month), and Partner-Pro ($449/month), as described in Schedule A. Each higher plan includes everything in the plan below it.
6.2 AUTOMATIC MONTHLY RENEWAL. EACH MONTHLY PLAN IS MONTH-TO-MONTH AND RENEWS AUTOMATICALLY EACH MONTH AT THE THEN-CURRENT PRICE UNTIL CLIENT CANCELS. CLIENT AUTHORIZES HORIZON, THROUGH STRIPE, TO CHARGE CLIENT'S PAYMENT METHOD ON FILE ON EACH RENEWAL DATE. CLIENT MAY CANCEL AT ANY TIME ONLINE IN THE BILLING PORTAL.
6.3 When monthly billing starts. Setup is paid in full at checkout. The monthly plan is not charged until the site goes live. If the site has not gone live within 60 days after checkout, monthly billing starts then. After monthly billing starts, the plan is billed in advance each month through Stripe.
6.4 Self-service cancellation. Client may cancel at any time in the Billing Portal or by emailing contact@horizonbusinessops.com. Cancellation takes effect at the end of the current Paid Period. There are no refunds or credits for partial months.
6.5 A plan is required to keep any site live. Horizon pays the hosting, domain, email, and software costs to run Client's site as part of the plan fee. Horizon has no obligation to pay those costs, or to keep any site, domain, email, or automation running, for a Client without an active, paid plan.
6.6 Content changes. Essentials does not include content changes. On Essentials, content changes are billed per request at the Hourly Rate ($199 per hour, one-hour minimum), and Horizon will give an estimate on request before starting. Partner and Partner-Pro include the content updates described in Schedule A. Work outside those features is billed at the Hourly Rate.
6.7 Changing plans. Client may upgrade or downgrade by contacting Horizon, or in the Billing Portal where available. Upgrades take effect immediately, and Stripe charges a prorated amount for the rest of the current Paid Period. Downgrades take effect at the next renewal. Client may not downgrade below the minimum plan that Schedule A or a Custom Development Quote requires for Client's site while Horizon hosts it.
6.8 Reasonable use. Plan features are for Client's own single business and website and are subject to reasonable use. If Client's usage is far beyond typical levels, Horizon may contact Client about moving to a higher plan or a quote.
6.9 Price changes. Horizon may change plan prices or features with at least 30 days' notice by email. Client may cancel before the change takes effect. If Client does not cancel, the new price applies from the first renewal after the notice period.
7. Payment Terms
7.1 Fees and taxes. Fees are in U.S. dollars and do not include taxes. Client pays any applicable sales, use, or similar taxes that Horizon is required to collect, but not Horizon's income taxes.
7.2 Payment method. Client will keep a valid payment method on file with Stripe and keep it up to date. Payments are processed by Stripe under Stripe's terms, and Horizon does not store full card numbers.
7.3 Failed payments. If a charge fails, Stripe may automatically retry it, and Horizon or Stripe will notify Client by email. Client will update its payment method promptly.
7.4 Suspension and cancellation for non-payment. If any amount remains unpaid 30 days after its due date, Horizon may suspend some or all Services after giving at least 14 days' notice by email. Horizon may send that notice before the 30th day. Suspension can include taking the website offline and pausing automations, review requests, and social posting. If any amount remains unpaid 60 days after its due date, Horizon may cancel Client's plan, and §10 will apply. Fees continue to accrue during suspension until the plan is cancelled.
7.5 Late fee. If any amount remains unpaid 30 days after its due date, Client will owe a one-time late fee for that delinquency. The fee equals (a) the actual out-of-pocket costs Horizon incurred to keep Client's website, domain, email, and related services running during the delinquency (such as hosting, domain, and software fees attributable to Client's account), plus (b) a $25 administrative fee. The parties agree these amounts are a reasonable estimate of Horizon's costs and are not a penalty. The late fee will never exceed the maximum allowed by law.
7.6 Reinstatement. To restore suspended Services, Client pays all past-due amounts, any late fee, and a $49 reinstatement fee. Horizon will restore the Services within 2 business days after receiving payment, as long as Client's files are still retained and the domain has not lapsed under §10.8.
7.7 Billing disputes and chargebacks. Client will tell Horizon about any good-faith billing dispute within 30 days of the charge and will pay undisputed amounts on time. Client agrees to contact Horizon to resolve a charge before filing a chargeback. A chargeback of an undisputed amount is a material breach.
7.8 Collection costs. Client will reimburse Horizon's reasonable costs of collecting overdue amounts, including reasonable attorneys' fees.
8. Client Responsibilities
8.1 Cooperation. Client will provide the content, logins, approvals, and decisions Horizon reasonably requests, on time and in usable formats, and will make sure the information it provides is accurate. Client will name one main contact who can approve work.
8.2 Client Accounts. Client owns its Client Accounts. When Horizon helps set up a Client Account (for example, a Google Business Profile or Facebook or Instagram account), Client is the owner or primary administrator and Horizon is added as a manager or user. Client will give Horizon the access it needs and may remove that access at any time, which may stop the affected Services.
8.3 Social media. After Horizon sets up Client's social media accounts, Client manages its own social media accounts, including content, comments, messages, ads, and account security. The exception is the automatic sharing and posting included in Client's plan, which Horizon runs from Client's reviews and from content that Client approves or allows Horizon to prepare.
8.4 Credentials and changes. Client will keep its passwords secure. Horizon is not responsible for problems caused by changes made outside Horizon's work, whether by Client, Client's vendors, or anyone else, to the site or Client Accounts.
8.5 Client's business and legal compliance. Client is responsible for its products, services, prices, licenses, advertising claims, website legal pages (such as its privacy policy and terms), and compliance with the laws that apply to its business. Horizon uses reasonable efforts to follow common web accessibility practices. However, Horizon does not guarantee compliance with the Web Content Accessibility Guidelines (WCAG) or the Americans with Disabilities Act unless Client buys a separately quoted accessibility audit or remediation.
8.6 Client's copies. Client should keep its own copies of its Client Content and Client Data. Horizon's backups exist to restore the Services and are not an archive.
9. Ownership, Accounts, and Licenses
9.1 Client owns its content and data. Client owns its Client Content and Client Data, including its logos, photos, and business data. Client gives Horizon a non-exclusive, royalty-free license to use, copy, edit, and display them only as needed to provide the Services.
9.2 Horizon runs the Managed Accounts while Client is active. While Client has an active plan, Horizon registers, holds, and controls the Managed Accounts, including the domain registration, hosting accounts, business email, and site code. Horizon pays the third-party costs of the Managed Accounts as part of the plan fee. Client may not access the Managed Accounts directly unless Horizon agrees.
9.3 Domain registrant. For domains Horizon registers, Horizon is listed as the domain registrant and holds the domain for Client's use while Client is active. Horizon will transfer the domain to Client on request under §10. Client will provide accurate business information when a registrar or registry requires it.
9.4 Site code and Horizon Materials. Horizon owns the Horizon Materials and the website code, design, and configuration it creates, except Client Content and Third-Party Materials. While Client's plan is active, Client may use the website for its business. When Client becomes eligible for a transfer under §10.4, Horizon grants Client a perpetual, non-exclusive, royalty-free license to use, copy, and modify the delivered website files for Client's own business. That license may be transferred only together with a sale of Client's business. Custom Development: upon full payment, Horizon assigns to Client all rights in the Custom Development deliverables made specifically for Client. Horizon Materials, General-Purpose Components, and Third-Party Materials are excluded from that assignment and are licensed to Client as described above.
9.5 Horizon's reuse rights. Horizon keeps ownership of any non-proprietary, general-purpose functionality, tools, code, components, techniques, and know-how it develops while performing the Services, including during Custom Development ("General-Purpose Components"). Horizon may reuse General-Purpose Components for any purpose, including on other clients' sites. Reused material will never include Client's Confidential Information, Client Content, Client Data, or Client's branding. General-Purpose Components are Horizon Materials.
9.6 Third-Party Materials. Sites may include themes, plugins, fonts, stock images, and other materials licensed from third parties ("Third-Party Materials"), which are used under their own licenses. Some licenses held by Horizon, such as agency or multi-site licenses, do not transfer. After a transfer, Client may need to buy its own licenses or replace those items.
9.7 Automations. Automated workflows that Horizon builds and runs in its own accounts are Horizon Materials and stay with Horizon when the relationship ends.
9.8 Feedback. Horizon may freely use any suggestions Client gives about Horizon's services.
9.9 No other transfer. Except as stated in this §9, neither party transfers any intellectual property to the other.
10. Cancellation, Termination, and Transfer
10.1 Client cancellation. Client may cancel any plan under §6.4. Refunds of setup fees and deposits, and payment for work performed, are governed by §§4.6, 5.2, and 5.7.
10.2 Horizon termination. Horizon may end the Agreement:
- (a) for any reason, with 30 days' notice;
- (b) if Client materially breaches the Agreement and does not cure the breach within 30 days after notice;
- (c) under §7.4, for non-payment; or
- (d) immediately, if Client violates §14 (Acceptable Use) in a way that creates legal, security, or reputational risk, or is abusive or threatening toward Horizon's personnel.
If Horizon ends a plan under (a), it will refund prepaid fees for the unused part of the Paid Period.
10.3 What happens at cancellation. At the end of the Paid Period, or on termination, Horizon stops the Services. The website, business email, automations, review requests, and scheduled posts then go offline, unless a transfer has been completed. Client pays all fees owed through the effective date.
10.4 Transfer eligibility. Client is eligible for a transfer when its account is paid in full. Paid in full means all plan fees, setup and Custom Development fees, hourly work, late fees, and the transfer fee have been paid.
10.5 Transfer process. An eligible Client may request a transfer by emailing contact@horizonbusinessops.com. Domain transfers must be requested within the 28-day Domain Hold Period (§10.8). Site copies, Client Content, and Client Data may be requested during the Retention Period (§10.8). Within 10 business days after Horizon receives a complete request and the $199 flat transfer fee, Horizon will do the following:
- Domain: unlock the domain and provide the authorization (EPP) code, or move the domain to a registrar account Client controls. Client pays any fees charged by the new registrar, including renewal fees.
- Site copy: provide a copy of the website files and content in the format the platform reasonably allows. This may be a full file and database export or, where the platform does not allow full migration, a content export.
- Business email: provide an export of Client's business email mailboxes where the email provider supports it.
- Client Content and Client Data: return them in a commonly used format.
- Access: remove Horizon's access from Client Accounts if Client asks.
Horizon is not responsible for delays caused by registry or registrar rules (such as transfer locks after a registration or a change of registrant), by platform limits, or by Client's new providers. Horizon is not required to install, migrate, or configure the site with a new provider. That help is available at the Hourly Rate.
10.6 Unpaid accounts. Horizon will not transfer the domain or site code while any amount is unpaid. Even if an account is unpaid, Horizon will, on request during the Retention Period, return the Client Content and Client Data that Client originally provided, in the form Horizon holds them.
10.7 Not included in a transfer. A transfer does not include Horizon Materials that are not built into the delivered site, Horizon's automation and AI accounts, non-transferable Third-Party Materials licenses, or Horizon's internal records.
10.8 Retention, deletion, and domain hold. Horizon will keep Client's site files and Client Data for at least two (2) years after cancellation takes effect (the "Retention Period"), protected under §§12 and 15. After the Retention Period, Horizon may permanently delete them, including backups, and has no further obligation to provide them. Horizon will hold an untransferred domain for 28 days after cancellation takes effect (the "Domain Hold Period"). After that, Horizon may let the domain lapse or expire and has no obligation to renew or recover it.
10.9 Survival. Sections 7 (for amounts owed), 9, 10, 12, 15 through 18, 20, and 21, and any other terms that by their nature should continue, survive the end of the Agreement.
11. Third-Party Services
11.1 Reliance on others. Many Services depend on Third-Party Services that Horizon does not control. Horizon is not responsible for outages, errors, data loss, account suspensions, verification problems, review removals, algorithm or ranking changes, API changes, price changes, or policy changes by Google, Meta, Stripe, hosting providers, domain registrars, email providers, or other Third-Party Services.
11.2 Third-party terms. Client's use of Third-Party Services is subject to those providers' terms, and Client will comply with them.
11.3 Changes. If a Third-Party Service changes or stops a feature that a plan relies on, Horizon may substitute a reasonable alternative or adjust the feature, and will tell Client about material changes.
12. Data, Privacy, and Messaging Compliance
12.1 Use of Client Data. Horizon uses Client Data only to provide and improve the Services for Client, and as required by law. Horizon does not sell Client Data. Horizon uses reasonable administrative, technical, and physical safeguards appropriate to a business of its size. Horizon will notify Client without undue delay after learning of a security breach affecting Client Data in Horizon's control.
12.2 Review requests and automated messages. Review requests, auto-replies, and similar texts and emails are sent on Client's behalf, using customer contact information that Client supplies. Client is the sender of those messages for legal purposes and is responsible for the following:
- having every consent the law requires to contact each person, including under the Telephone Consumer Protection Act (TCPA), the CAN-SPAM Act, and state law, and keeping records of that consent;
- supplying contacts only for real customers who have done business with Client, and never purchased or scraped lists;
- honoring opt-outs (Horizon applies opt-outs it receives through the tools it runs) and meeting carrier registration requirements for business texting where they apply;
- not asking Horizon to set up review gating (asking only satisfied customers to post public reviews), offer incentives for reviews, or post fake reviews. Google's policies and the FTC's rule on consumer reviews prohibit these practices.
12.3 Website forms and privacy notices. Client is responsible for its own website privacy policy and notices. Any template Horizon provides is a starting point, not legal advice.
12.4 Sensitive information. Client will not send Horizon payment card numbers, Social Security numbers, health information, or similar sensitive data, and will not ask Horizon to collect that data through Client's website forms.
13. Use of AI Tools
13.1 Disclosure. Horizon uses artificial-intelligence tools in its work, for example to draft website text and posts, write and review code, create images, draft review replies, and power automations and auto-replies.
13.2 Review and approval. Horizon reviews AI-assisted work before delivering it. Client will review content before it is published, or approve Horizon's posting process, and is responsible for the accuracy of published claims about its business.
13.3 Data in AI tools. Horizon enters Client Data into AI tools only as needed for the Services and never enters the sensitive information described in §12.4. Where the option is available, Horizon uses business or API offerings configured so that inputs are not used to train the provider's models.
13.4 Customer-facing automations. If Client uses automated replies with its customers, Client decides how to disclose that to them and is responsible for complying with laws on automated communications.
13.5 No exclusivity. AI-generated material may not be protected by copyright and may resemble material generated for others. Horizon does not guarantee that AI-generated material is exclusive to Client.
14. Acceptable Use
Client will not use the Services to: (a) break any law or violate anyone's rights; (b) publish content that is infringing, defamatory, deceptive, obscene, hateful, or harassing; (c) send spam or unlawful messages; (d) post fake reviews or misleading claims; (e) distribute malware or interfere with systems; or (f) offer regulated products or services without the required licenses. Horizon may remove content or suspend affected Services to address a violation and will tell Client promptly.
15. Confidentiality
Each party will use the other's non-public business information ("Confidential Information") only to perform or receive the Services, will protect it with at least reasonable care, and will share it only with people who need to know it and are bound by similar duties.
Confidential Information does not include information that is public through no fault of the recipient, that the recipient already knew, that the recipient received from someone else without a duty of confidentiality, or that the recipient developed independently. A party may disclose information when the law requires it, after giving reasonable notice where the law allows. Client Data is Client's Confidential Information.
These duties continue for two (2) years after the Agreement ends. For Client Data and trade secrets, they continue for as long as the information is retained.
16. Warranties and Disclaimers
16.1 Horizon's promise. Horizon will perform the Services in a professional and workmanlike manner. If Client tells Horizon within 30 days that a Service did not meet this standard, Horizon will re-perform it at no charge. If Horizon cannot fix it, Client may cancel the affected Service and receive a refund of the fees paid for the non-conforming part. These are Client's only remedies for a breach of this promise.
16.2 Client's promises. Client promises that:
- it has authority to enter into the Agreement;
- it owns, or has permission to use, all Client Content and Client Data it provides;
- Horizon's use of them as the Agreement allows will not infringe anyone's rights; and
- it has the consents described in §12.2.
16.3 No guarantee of results. Horizon does not guarantee search rankings, Google listing placement, map visibility, reviews, leads, calls, sales, revenue, or any other business results. Horizon does not guarantee that the Services will be uninterrupted or error-free.
16.4 Disclaimer. EXCEPT AS STATED IN THIS SECTION 16, THE SERVICES AND DELIVERABLES ARE PROVIDED "AS IS," AND HORIZON DISCLAIMS ALL OTHER WARRANTIES, EXPRESS OR IMPLIED, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT, TO THE FULLEST EXTENT THE LAW ALLOWS.
17. Limitation of Liability
17.1 Cap. HORIZON'S TOTAL LIABILITY FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THE AGREEMENT WILL NOT EXCEED THE FEES CLIENT ACTUALLY PAID HORIZON IN THE THREE (3) MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM.
17.2 No indirect damages. NEITHER PARTY WILL BE LIABLE FOR LOST PROFITS, LOST REVENUE, LOST BUSINESS OPPORTUNITIES, LOSS OF DATA (BEYOND HORIZON'S OBLIGATION TO RESTORE FROM AVAILABLE BACKUPS), OR CONSEQUENTIAL, INCIDENTAL, SPECIAL, EXEMPLARY, OR PUNITIVE DAMAGES, EVEN IF ADVISED THAT THEY WERE POSSIBLE.
17.3 Exclusions. Sections 17.1 and 17.2 do not apply to any of the following:
- Client's obligations to pay fees;
- Client's indemnity obligations under §18;
- either party's breach of §15 (Confidentiality); or
- a party's gross negligence or willful misconduct (including fraud), or any other liability that cannot be limited by law.
17.4 Time to bring claims. Any claim arising out of or relating to the Agreement must be brought within one (1) year after it arises. This limit does not apply to claims for unpaid fees.
18. Client Indemnification
18.1 What Client covers. Client will defend and indemnify Horizon, and its members, employees, and contractors, against third-party claims, and the related losses, damages, fines, and reasonable attorneys' fees, arising from:
- (a) Client Content or Client Data;
- (b) messages sent on Client's behalf using contacts or consents Client supplied (§12.2);
- (c) Client's products, services, or business operations;
- (d) Client's breach of §14; or
- (e) Client's use of Client Accounts and Third-Party Services.
18.2 Process. Horizon will promptly notify Client of a claim and give reasonable cooperation at Client's expense, and Client will control the defense and settlement. Client may not settle a claim in a way that admits fault by Horizon, or imposes obligations on Horizon, without Horizon's consent.
19. Portfolio and Footer Credit
Horizon may display the non-confidential work it creates for Client, along with Client's business name, in Horizon's portfolio, website, social media, and marketing materials. Horizon may also include a small "Website by Horizon Business Operations" credit link in the footer of Client's website while Horizon hosts the site. Horizon will never publish Client's Confidential Information or Client Data.
20. Non-Solicitation
During the Agreement and for 12 months after it ends, Client will not directly solicit or hire, as an employee or contractor, any Horizon employee or contractor who worked on Client's account, without Horizon's written consent. General job postings that are not targeted at those individuals are not solicitation. If Client breaches this section, Client will pay Horizon a placement fee equal to 50% of the individual's first-year compensation. The parties agree this fee is a reasonable estimate of Horizon's damages and not a penalty.
21. General Terms
21.1 Independent contractor. Horizon is an independent contractor. Neither party is the other's employee, partner, or agent, and neither can bind the other.
21.2 Force majeure. Neither party is liable for delays or failures caused by events beyond its reasonable control, such as natural disasters, severe weather, power or internet failures, cyberattacks, Third-Party Service outages, government action, or labor disputes. This does not excuse payment obligations.
21.3 Governing law and courts. New York law governs the Agreement, without regard to conflict-of-law rules. Any lawsuit must be brought in the state or federal courts located in Monroe County, New York (or the United States District Court for the Western District of New York), and each party consents to those courts' jurisdiction. Either party may seek urgent injunctive relief in any court to protect confidential information or intellectual property.
21.4 JURY TRIAL WAIVER. EACH PARTY KNOWINGLY AND VOLUNTARILY WAIVES ANY RIGHT TO A TRIAL BY JURY IN ANY LAWSUIT ARISING OUT OF OR RELATING TO THE AGREEMENT OR THE SERVICES.
21.5 Entire agreement. The Agreement is the entire agreement about its subject and replaces all prior proposals and discussions. Terms in Client's purchase orders or other documents do not apply.
21.6 Changes to these terms. Horizon may update these terms by posting the new version and emailing Client at least 30 days before it takes effect. If Client does not agree, Client may cancel before the effective date. Updates do not apply to disputes that have already arisen. Any other change to the Agreement requires written agreement by both parties (email from authorized representatives is enough).
21.7 Assignment. Client may not assign the Agreement without Horizon's consent, except to a buyer of all or substantially all of Client's business, on notice to Horizon. Horizon may assign the Agreement to a successor to its business, on notice to Client.
21.8 Notices. Notices must be in writing and may be sent by email. Horizon's notice email is contact@horizonbusinessops.com, and its mailing address is Horizon Business Operations, LLC, 3225 McLeod Dr, Suite 100, Las Vegas, Nevada 89121. Client's notice email is the email on Client's billing account. An email notice is effective when sent unless the sender receives a bounce-back.
21.9 Miscellaneous. If any term is unenforceable, it will be enforced to the maximum extent allowed, and the rest of the Agreement remains in effect. Failing to enforce a term is not a waiver. There are no third-party beneficiaries. Headings are for convenience only, and "including" means "including without limitation."
Portions of this Agreement (structure and clause concepts in Sections 1, 3, 9, 15, 16, 17, 18, and 21) are adapted from the Common Paper Professional Services Agreement, Version 1.1, available at commonpaper.com/standards/professional-services-agreement/1.1 and licensed under CC BY 4.0 (creativecommons.org/licenses/by/4.0). Changes were made.
Schedule A — Website Packages and Monthly Plans
Prices current as of 10/10/2026. Prices are in U.S. dollars and exclude applicable taxes. Monthly plan prices may change on 30 days' notice (§6.9). If Client's Order Details show a different price, the Order Details control (§1.2). Hourly Rate for out-of-scope work, extra revision rounds, and Essentials content changes: $199 per hour, billed in 60-minute increments with a one-hour minimum.
A-1. Website Setup Packages (one-time; paid in full to start)
| Package | Price | What's included | Revisions | Minimum plan |
|---|---|---|---|---|
| Starter Site | $697 | A 1-page site, a contact form with an automatic reply, and a mobile-friendly layout. | 2 rounds | Essentials ($149/mo) or higher |
| Professional Site | $2,997 | Up to 5 pages (home, services, about, gallery, contact). Horizon writes the words on the site. A booking or quote form. Instant text and email to every new person who reaches out, plus automatic follow-up. SEO so local customers can find the business on Google. | 2 rounds | Partner ($249/mo) or higher |
Optional one-time add-ons, paid with setup, for Starter Site or Professional Site:
| Add-on | Price |
|---|---|
| Local Business Add-on | $497 |
| Social Media Add-on | $397 |
Additional revision rounds are billed at $199/hour (one-hour minimum).
A-2. Custom Development
- A fully custom website that creates a tailored experience for your customers, shaped through scheduled review sessions with you. Starts at $5,500. Scope, milestones, price, and the number of review sessions are set in each Custom Development Quote. Extra review rounds are billed at $199/hour (one-hour minimum).
- Custom Site deposit: $2,500, invoiced after Client approves the quote, credited toward the project total. If Client cancels before work begins, the deposit is refunded minus 5% for processing fees. The deposit is non-refundable once work begins. Milestone invoices are due upon receipt, and the balance is due at final approval, before the site goes live.
- Requires a Partner plan, or Partner-Pro for more complex builds, to host, secure, and back up the site, support custom features, and provide an account representative for updates and support.
A-3. Monthly Plans (month-to-month; billed automatically through Stripe; cancel anytime)
| Plan | Price | What's included |
|---|---|---|
| Essentials | $149/month | Your website, hosted for you: • Your domain, included and renewed • Security updates • Backups of your site • 24/7 monitoring so Horizon knows if the site goes down • Automatic review requests sent to your customers • Contact form with an instant auto-reply • An automatic monthly report in plain English Content edits are not included. They are available per request at $199/hour (one-hour minimum), or with the Partner plan. |
| Partner | $249/month | Everything in Essentials, plus: • Content updates when you need them (text, photos, hours, specials) • Daily review monitoring, with a reply drafted for every new review • Your new 5-star reviews shared automatically to Facebook and Instagram • New website inquiries sent straight to your contact list • One repeated task set up to run on its own • A quarterly check-in call |
| Partner-Pro | $449/month | Everything in Partner, plus: • New pages and promotions for your services and specials • Review replies posted for you after you approve the draft • Your reviews, specials and updates posted automatically to Facebook, Instagram and Google • Follow-up messages that stay in touch with people who reach out until they book • Up to 3 repeated tasks set up to run on their own • Priority response when you need us • A monthly check-in call with your Horizon partner (in place of the quarterly check-in) |
A repeated task is a defined, rules-based automation that Horizon builds and maintains for Client's website-related processes, such as routing website inquiries, sending follow-up messages, or sharing reviews. The scope of each task is agreed in writing (email is enough). No plan guarantees results, uptime, or rankings (§16.3). Costs of Third-Party Services that Client buys directly, such as paid ads, are not included.